online marketing strategies for the small business owner
Strategic Partnerships
Small Business Marketing Idea: Federal Projects
Jan 11th
With the federal government as one of our biggest spenders, have you considered your products and services as a government need? Now maybe you sell temporary tattoos and can’t see how your business would possibly be needed by the government. I would tell you that this post is not for you. But, for the majority of the small business owners out there, you may be able to start bidding on federal government projects and/or find grants in your line of business. Here are some great places to start:
Government Grant Postings Here
Government Contracting Information from American Express
Using Teaming to win government contracts
I hope this helps you find success in your business.
About The Author
Are you looking for Web Marketing Experts to help your small business with it’s online marketing? Someone to help you create and implement your social media strategy? I know what you are up against. You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done. You want someone to market your business online. You want to end each day knowing your online marketing strategy is successful and expanding. You want to give that worry to someone and spend time on the parts of your business that you enjoy. You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”
My name is Alison Elliott and I help small businesses succeed online. You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on mylocal internet marketing experts web site.
To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you. If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.
A Match Made In Heaven Small Business Marketing Idea
Sep 14th
As back to school approached, I took each of my girls shopping. This is a ritual of ours. We go on “Mommy Daughter Dates” and do something as just us two . . .my parents did that for me and it is so rewarding. Anyway, this particular date was all about back to school shopping and one of our stops was Justice, the pre-teen clothing store.
As we finished checking out, I was given my receipt, Justice J Bucks to draw me back in at a later date for a discount AND a $10 coupon to Office Max. How brilliant is that! What a great partnership! We were just thinking about the back to school list given to us by our school . . .pencils, pens, folders, paper, erasers . . . . and now Office Max was on my radar. I mean why not? Oh by the way, Office Max was not on my radar before.
Guess where I bought my kids schools supplies? OfficeMax.
This partnership idea is definitely not a new idea. The concept of strategic partnership – finding a business partner with the same target market for a specific campaign – has been going on since the dawn of time. But to see it at work and be able to relate to this small business marketing idea with a real life, successfully implemented example is priceless.
Start thinking about the types of strategic partnerships that might work in your business. Start simple. Here are some random small business marketing ideas I am making up:
Example #1: An organic vegetable co-op might partner with a specialty cheese shop or organic meat producer to offer a holiday special.
Example #2: A clothing retailer might give special coupons to a local salon to include with each paid service. On the other side of that, a salon could offer a special for make-up and hair service for anyone purchasing a holiday outfit at a nearby clothing shop.
Example #3: As a storefront and an online store, you could offer an additional discount coupon for all in store purchases when they purchase again online . . .these could boost your holiday sales and you could promote free shipping or gift wrapping as an extra incentive.
Think outside the box and think at least six months out . . .if not an entire year. If you think you may need some help with your marketing plans, you can read more about what we offer to help with small business marketing strategies.
To Your Marketing! – Alison
Alison Elliott is a Marketing Expert and founder of Corner Your Market Global Marketing. To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Unique, Interesting and Great Marketing Ideas for Small Business , Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.
