word of mouth marketing
I recently had a Zappos word of mouth marketing moment that I thought I would share with you. This is how word of mouth marketing works in your everyday life.
I was at my favorite store, the BBB, in line to checkout. An older woman was complaining to the checkout lady that she could not find a comfortable pair of brown boots and it was winter. She needed brown boots. She had been to four stores now and noone had what she was looking for and she just felt frustrated.
Now, if you know me, you know that I don’t like to get involved. I don’t like to try to force my opinion on anyone … I simply share and you can take what you want from it. But, I felt compelled to at least offer some advice here and help the poor woman out. The conversation went something like this:
(Me) “Excuse me. I heard that you are having some trouble finding brown boots. Do you shop on the Internet?”
(Lady in Need of Brown boots) “Yes I do.”
(Me) “Well. There is this great online store called Zappos.com where you can probably find what you are looking for and they have free shipping both ways”
(Lady in Need of Brown boots) “Well, I can’t be bothered with all that returning and shipping stuff”
(Me) “OK. I just thought it might make it easier on you. I have a friend with triplets and she will order nine or ten pairs of shoes for them at a time and then just ship back the ones that don’t fit. She says it is a life saver. Plus they have thousands of shoes to choose from.”
(Lady in Need of Brown boots) “Is It That Easy? …. What was that name of the store again? … Here, let me get a pen so I can write it down. ….. ZAPPOS.com …. thank you so much”
(Me) “No problem. Good luck”
And there you have it. Because I know that Zappos.com has excellent experience, can relate to the lady’s problem and know that they will take care of her, I was willing to offer advice and now it is up to Zappos to offer such a great experience that she becomes a customer and a referral source too.
About The Author
Are you looking for Web Marketing Experts to help your small business with it’s online marketing? Someone to help you create and implement your social media strategy? I know what you are up against. You need to find the right fit that is within your budget and trust that person to know what he/she is doing and to get it done. You want someone to market your business online. You want to end each day knowing your online marketing strategy is successful and expanding. You want to give that worry to someone and spend time on the parts of your business that you enjoy. You want to tell other internet marketing experts, “thank you, but I already have an amazing internet marketing system in place that is bringing me all the business and money that I need.”
My name is Alison Elliott and I help small businesses succeed online. You can read more about me, my internet marketing system and how I use social media strategy and web marketing expertise to create, implement and manage your online marketing and presence, on mylocal internet marketing experts web site.
To help move you in a positive direction, I am offering you a free thirty minute consultation to see if my services are the right fit for you. If nothing else, you will leave the consultation with a clearer idea of what you are wanting and how to attain it.