I am always fascinated when watching myself and others choose and purchase.  So, a recent restaurant experience prompted me to blog about the marketing strategy of your sign. 

Now a sign can be the look of your logo or your site, but in this case it was an actual sign on a restaurant.  Of course when someone does something so amazing that I write about it, I also like to mention their name, so this story is all about Bachi Burger in Las Vegas, Nevada

I was driving down Windmill recently (having just moved to town) and I saw this really cool sign that said “Bachi Burger” in a trendy, simple and attractive design.  The sign stood out among the strip mall for it’s simplicity and modern beauty and the name made me curious.  I found myself thinking … “that looks like a great place to eat.”  Weeks later I found myself with my family waiting to see a movie in the area and remembered the place … the name and the sign.  I wasn’t sure if it was a bar but figured, let’s go try it out. And we did.

The food was amazing and unique and the atmosphere and fabulous service was everything the sign said it would be (kind of like Starbucks where the atmosphere says hang out here). 

We came because of the sign and the name (external marketing) and will go back again and again because of the customer service and the food (internal marketing).

So, from a small business marketing strategy standpoint - what is your sign?

Alison Elliott is a Marketing Expert and founder of Corner Your Market Global Marketing.  To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Unique, Interesting and Great Marketing Ideas for Small Business ,  Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.