Online videos are a great asset to your small business marketing.  People love videos because it engages multiple senses and helps to relate to you and your business.  One fun marketing idea is to have your customers – the valuable fans who love you – create videos about why they love your product or service.  The marketing idea is easy to set up:

1.  Create your offer.  Something like, “Love our products?  Create and upload a video on YouTube about why you love our products and why you use them.  Make sure you link back to our site and then send us the video link by email.  You will receive a 20% off coupon on your entire next order AND be entered to win a $100 gift card in our “Love Our Products Video Contest”

2.  Create a plan about how you will promote this promotion:  send out an email to your customers, add it to your social media, put it on your web site, include a printed offer inside every online order, put the offers in your store and add one to every purchase in your store. 

3.  Execute the plan with a launch date, an end date, any legal stuff you need for the contest and a contest end date. 

Have fun with your marketing .

If you need any help with the planning and execution of a marketing idea like this, please contact us with your request.

This small business marketing idea is brought to you by Alison Elliott is a Marketing Expert and founder of Corner Your Market Global Marketing.  To get these tips along with tips on SEO for Small Business, Social Media Marketing for Small Business, Unique, Interesting and Great Marketing Ideas for Small Business ,  Help Creating Online Marketing Plans for Small Businesses, and Businesses and Software to help Market your Small Business online , you can sign up to our small business marketing e-guide here.